行銷大師賽斯．高汀Seth Godin的新書Meatball Sundae

Seth Godin要出新書囉～不過不確定中文版什麼時候出來。
可以到下面的連結先看看這本書的簡介，英文版已經開放預購，12月上市。
裡面看到一句很值得分享的話：
Meatball Sundae on Squidoo:

"When everyone was playing by the same rules, when all suppliers relied on insulation in order to maintain margins and keep throughput efficient, it was a terrific system. But as soon as one player in the industry can use a direct connection to the end consumer, the rules change for everyone"

當大家都用同樣的模式在同樣的產業做事情的時候，這樣的現有模式也許很好，但是假如有一個願意改變現狀的公司使用更直接的通路來建構與消費者的溝通，整個產業也許就會因此而發生改變。