對於任何有部落格Blog而且想要成為熱門部落格的人，可能都少不了一開始找尋各種辦法來增加觀眾還有怎麼樣建立反覆瀏覽的忠實觀眾的煩惱，畢竟如果只是一個人對著空氣講話，充其量這樣一個部落格不過只是電子版的日記罷了～ 不幸的是，我現在就是在這樣的處境當中，不過我也承認我還沒有用足夠的新來建立來參觀我的網站的流量。
網路上實在有非常多教大家如何經營一個成功部落格的部落格，主題很多，像是教你如何靠Adsense廣告賺取收入、SEO搜尋引擎優化、如何建立適合RSS的網站、到別人的部落格留言建立互惠關係、參與相關群組的討論...等，都是很有幫助的主題。
這裡下面有一篇SELlogs.com部落格所寫的文章，告訴大家如何經營自己的部落格，很值得我好好參考，當然可能也對許多其他部落客有幫助囉～
How to Build Traffic to Your Blog … and keep it - SEOlogs.com: "Search Engine Optimization – About 25% of my traffic comes from search engines. This isn’t very much and I could (should?) step it up. There are three reasons search traffic is one of my favorites: 1. It’s targeted – Most of the people that reach your site through a search engine are looking for something on your site 2. It’s fairly consistent – Sure, rank jumps and drops but as long as you aren’t banned the search engines will continuously send you traffic 3. It’s free – OK, it takes some effort though once your structure is good, the rest becomes automatic (like writing search-friendly content or headlines)"
星期三, 11月 21, 2007
行銷大師賽斯．高汀Seth Godin的新書Meatball Sundae之長尾理論
Seth Godin認為長尾理論在今天才真正有個純熟的空間發揮效益與影響力，理由有幾個：
因為這樣的環境改變，如何提供各式各樣的選擇給各式各樣的人就變成要能夠成功發展的關鍵；也可以說「一樣米飼百樣人」的時代已經逐漸消失。
Meatball Sundae on Squidoo:
- 網路商店有能力販售的商品種類比以往實體商店多很多
- 只要某個東西已經存在，Google就能讓使用者能夠找到它
- 許可行銷上賣家能夠有自由來提供顧客需要的產品，而不是由顧客來找它們
- 數位商品很容易進行客製化
- 數位科技讓非數位商品更容易進行客製化
因為這樣的環境改變，如何提供各式各樣的選擇給各式各樣的人就變成要能夠成功發展的關鍵；也可以說「一樣米飼百樣人」的時代已經逐漸消失。
Meatball Sundae on Squidoo:
"The Long Tail has been around forever, but only now does it really matter. That's because of several trends working together:
- Online shopping gives the retailer the ability to carry a hundred times the inventory of a typical retail store.
- Google means that a user can find something if it's out there.
- Permission marketing gives sellers the freedom to find products for their customers, instead of the other way around.
- Digital products are easy to store and easy to customize.
- Digital technology makes it easy to customize non-digital goods."
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